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Cheng YANG Partner
Intellectual Property | Regulatory and Compliance Dispute Resolution
+86 21 5253 3522 cheng.yang@kzmmt.com Shanghai

Cheng Yang is a partner at Merits & Tree. Prior to joining Merits & Tree, Mr. Yang was a legal counsel at a Germany based manufacturing group and was responsible for legal, compliance and public relationship issues in its China division. Mr. Yang was also a senior associate at Guantao Law firm.

 

Mr. Yang specializes in providing legal services in culture, media, and manufacturing industry, and holds a long period observation and solid understanding of legal solutions regarding product research & development, distribution of artwork, licensing and protection of copyright, artist management, and commercial operation in both domestics and overseas innovation industry. Due to his career background as a legal counsel in foreign-owned enterprise, Mr. Yang also has extensive experience in identifying compliance risks and potential dispute issues during corporate operation.

Achievements
Intellectual Property and Anti-unfair Competition
  • Constantly representing a leading online streaming platform in IPR and competition disputes
  • Representing a copyright infringement dispute litigation in the PRC between a mobile game copyright owner and a Multi-Channel Network (MCN) entity, which was the first of its kind
  • Representing a national renowned film director in a series of trademark invalidation disputes
  • Representing an international renowned model in a business discrediting and unfair competition dispute litigation in the PRC court against a local fashion design company
  • Advising a leading internet platform on IPR issues in acquiring an online content provider
  • Representing a PRC infrastructure company in a trade secret dispute litigation in the PRC court against a U.S. leading power supply corporation
  • Representing a Germany based household appliance group in a false commercial propaganda dispute litigation in the PRC court against its local competitor
Regulatory and Compliance
  • Advising Pfizer in third-party national compliance programs and internal investigations in the PRC
  • Advising Yuz Foundation and Yuz Museum on establishing an international art foundation with Museum Associates, dba the Los Angeles County Museum of Art (LACMA) and Qatar Museums
  • Advising a leading online streaming platform on its IPR compliance issues
  • Constantly advising several mobile game companies on its commercial compliance issues
  • Assisting a European leading direct selling enterprise to acquire Direct Selling License in China and advising on its business strategic shift
  • Advising a leading wechat e-commerce operator on its sales compliance issues
Social Positions
  • Member of the Culture and Media Committee in Shanghai Bar Association
  • Adjunct lecturer at Shanghai International Studies University Law School
Education

LL.B., Shanghai International Studies University

Admissions

PRC Bar

Language
Chinese  English

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